Pattern Study

Same Spine. Two Budgets.

One medallion architecture serves the legal budget and the P&L budget. You do not sell a lakehouse — you sell a number that traces. Medallion is the machine that makes that true.

The Medallion Spine

Swipe to explore the diagram

Two Verticals, One Architecture

ESGLegal & Sustainability Budget

Trade PromotionTrade-Spend P&L

The Budget

ESGLegal & sustainability — regulatory assurance spend

Trade PromotionTrade-spend P&L — the second-largest line, defended to the CFO

The Buyer

ESGSustainability officer, general counsel, audit committee

Trade PromotionCFO, VP Sales, revenue operations

Sources

ESGFacility energy meters, Scope 1–3 supplier data

Trade PromotionSAP ECC, Oracle EBS, Salesforce, retailer POS

Bronze

ESGRaw emissions telemetry, append-only

Trade PromotionRaw transaction events, append-only

Silver

ESGScope 1–3 conformed, emission factors applied

Trade PromotionSales Fact, Product Master, Customer Profile

Gold

ESGGHG KPIs, AASB S2 filings, investor portals

Trade PromotionUplift & segmentation models, promotion ROI KPIs

The Number That Traces

ESGEvery figure in the filing traces to a source sensor

Trade PromotionEvery ROI figure traces to a source transaction

The Room That Closes

ESGThe audit question — “show me where this number came from” — becomes a click-through demo

Trade PromotionCFO budget defense — the ROI story survives scrutiny because every figure is auditable

Outcomes

ESGEnd-to-end in-scope lineage · 60% preparation overhead reduced (engagement-derived)

Trade Promotion30% higher promotion ROI (engagement-derived) · 15+ automated business KPIs

Blueprint: ESG Data Governance Blueprint: Trade Promotion Optimization

Why This Is GTM, Not Data Engineering

One Picture, Three Buyers

The engineer sees tiers. The CISO sees lineage and RBAC. The CFO sees Gold KPIs. Same diagram — no translation deck required.

The Audit Question Becomes a Demo

“Show me where this number came from” is a click through Gold → Silver → Bronze — not a six-week evidence pack.

Change the Payload, Keep the Spine

Sources and Gold products swap per vertical; the architecture stays. Ten Blueprints, one machine — that is what makes it transferable.

Light-Touch Delivery

I architect the spine and the lineage contract. Your platform team owns the Spark jobs, the CDC streams, and the catalog.

If one architecture should be closing two budgets for you — let's sit the room.

Schedule Executive Briefing

07 — Engage

If the motion is stuck in the rooms that matter.

Engagements are selective and limited — a team to execute is required. Investment is scoped after the briefing; the work is sprints and retained counsel, not hours.

Book a Strategy Call

30-minute fit assessment. We identify the must-win room, the technical objection, the decision-maker, and the smallest engagement that creates evidence.

Prefer email? info@teccexec.com